Statement of Intent-updated version
Statement of Intent In my first advert, the goal is to portray an authentic , relatable lifestyle by utilizing the character of Sara, a teen girl, to resonate with a predominantly teenage viewer demographic. By including Sara as the central character , the advert establishes a connection with the viewer , showing a sense of authenticity and familiarity . Teen audiences will identify and relate to Sara because she enjoys doing universal activities such as shopping and socializing with friends , making her an ideal representative of the target audience . The setting of Central London also serves to enhance this identification by situating the product in an active , desirable envir...