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Paper 1 assessment: Learner Response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. 1) Typography • Upper case and bold – connotations of the important, powerful message of the image and copy. • The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important. 2)Non-verbal codes • Athletic body connotes that the subject is in condition and well prepared for the ‘battle’. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort. • Dress code has connotation
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Preliminary exercise: Health drink advert

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. The advert begins with a man in a gym, pushing his limits through an intense workout, marked by heavy breathing and sweat. Approaching a drink station, he must choose between Lucozade and the chosen drink. After a brief pause, he selects the chosen drink. Upon his first sip, the advert depicts a vivid explosion of flavours using dynamic graphics and vibrant colours. This sensory burst is visually represented by the man’s satisfied and revitalized expression as he finishes the entire bottle. The scene conveys the drink’s powerful impact, enhancing his post-workout experience with a noticeable sense of rejuvenation. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, che
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Summer project tasks

  Innocent Drinks Answer the following questions: 1) What is the  unique selling point  of the product?  Innocent Drinks' unique selling point is their commitment to 100% natural ingredients with no added sugar, preservatives, or artificial colors. They emphasize sustainability by using recycled packaging, sourcing ingredients responsibly, and reducing their carbon footprint, while donating a portion of profits to charity. Their transparency, honest marketing, and high-quality products build consumer trust. The brand's fun and approachable personality, combined with engaging storytelling and creative campaigns, makes Innocent Drinks memorable and relatable. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . Innocent Drinks targets health-conscious, environmentally aware consumers aged 18-45, typically with higher disposable incomes and residing in urban areas. These educated professionals or st
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Radio: Final index

  1)   Radio: Launch of BBC Radio 1 CSP 2)   Radio: KISS FM Breakfast show CSP
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KISS FM Breakfast show CSP

Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1)  What is KISS FM's mission? KISS FM's mission is to provide entertainment through engaging and dynamic music content that resonates with its audience. The station aims to connect listeners with the latest hits, popular music, and vibrant personalities, creating an immersive and interactive experience that keeps them tuned in and involved. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Key Statistics from the Media Pack: Age Range: Primarily targets listeners aged 15-34. Gender Split: Roughly 50/50 male and female. Reach: Over 5.2 million listeners each week. Psychographic Groups: Trendsetters:
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Television: Final index

  1)   Television: Introduction to TV drama 2)   Doctor Who: Language and Representation 3)  Doctor Who: Audience and Industries 4)  His Dark Materials: Language and Representation 5)  His Dark Materials: Audience and Industries 6)  Industry contexts: the BBC and public service broadcasting
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TV industry contexts: blog tasks

  1) What is the BBC's mission statement? The BBC's mission statement is: "To inform, educate and entertain." This mission underpins all of the BBC's activities and is central to its role as a public service broadcaster. 2) How is the BBC funded? The BBC is funded primarily through the television license fee paid by UK households. This fee is mandatory for anyone who watches live TV broadcasts or uses the BBC’s on-demand services. Additional revenue comes from the BBC's commercial activities, such as BBC Studios, international program sales, and merchandising. 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). To meet its public service broadcasting responsibilities, the BBC must: Provide impartial news and information: This ensures citizens are informed about current events and issues. Support learning for all ages: Through educational content and resources, the BBC promotes l
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