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UPDATED Statement of intent

The first advert is set in a high-intensity gym where a young woman pushes her physical limits. Through close-ups and extreme close-ups of her strained expressions and sweat, the ad highlights the physical effort. Fast-paced editing and jump cuts build tension, leading to a key moment when she chooses the drink over Lucozade. After sipping, motion graphics and vibrant colours flood the screen, symbolizing the drink’s revitalizing effects. The use of continuity editing and match-on-action ties the completion of her bottle to a feeling of satisfaction and energy, positioning the drink as both a performance enhancer and a source of recovery. In contrast, the second advert shifts to a more casual, everyday setting. The protagonist exits a corner shop, and handheld camera work adds intimacy as they take a sip, followed by an explosion of colour and animated effects to illustrate the sudden surge of energy. The person begins dancing down the street, with tracking shots capturing their joyful
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Video advert pre-production: blog tasks

1) Create TWO scripts for your two different adverts You need to write two complete scripts for your adverts and format it like a real TV script (see picture on the right). There is lots of help out there for top-quality script writing. A  good place to start is the BBC Writers' Room  which has top tips, a whole script library of real examples (like the Doctor Who script pictured). Although these are TV dramas and not adverts it is still very useful to learn how to write a good script. Make sure you include both stage directions and dialogue - and as you can see from the example, often the stage directions are much more detailed than the dialogue. Try and make your script look like a professional example in terms of layout - either in your blogpost or on a linked Google Doc.  Script: [Scene: A bustling gym, filled with the sounds of clanging weights and determined grunts. The camera zooms in on a man , drenched in sweat, pushing through an intense workout. His breathing is heavy, a
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Statement of Intent

  The series of TV adverts I plan to create aims to captivate and energize viewers by showcasing the invigorating effects of the chosen drink. These adverts are designed to illustrate not only the physical benefits of the beverage but also its ability to uplift moods and enhance daily experiences. Through dynamic visuals and relatable scenarios, the adverts will emphasize the drink's unique qualities and establish it as a preferred choice for both fitness enthusiasts and everyday consumers. In the first advert, the narrative begins with a girl in a gym setting, pushing her physical limits with an intense workout. The atmosphere is charged with determination and effort, underscored by the girls' heavy breathing and sweat-drenched appearance. As she approaches the drink station, she faces a choice between two beverages: Lucozade and the chosen drink. After a moment of hesitation, he confidently selects the chosen drink. she instantly takes her first sip, there is a vivid explosio
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Preliminary exercise feedback and learner response

1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW: Your editing skills are really very good here – lots to credit. Excellent continuity editing, clear narrative communicated, and a perfect product shot at the end of the advert. You were able to film a lot in the allocated time during our lesson – good time management displayed. EBI: The preliminary exercise advert length was between 30-40 seconds and yours is well over, not a problem for our real coursework but ensure you meet the minimum requirements.  In terms of the editing, the main feedback from this project is the audio tracks. Maybe have the audio playing throughout the workout and then maybe it increases when the pack shot of the product is shown. The product pack shot is too fast, and I am not sure the typography and  colour make it appealing or links to the product enough. I think the text at the end is not neede
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Paper 1 assessment: Learner Response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. 1) Typography • Upper case and bold – connotations of the important, powerful message of the image and copy. • The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important. 2)Non-verbal codes • Athletic body connotes that the subject is in condition and well prepared for the ‘battle’. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort. • Dress code has connotation
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Preliminary exercise: Health drink advert

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. The advert begins with a man in a gym, pushing his limits through an intense workout, marked by heavy breathing and sweat. Approaching a drink station, he must choose between Lucozade and the chosen drink. After a brief pause, he selects the chosen drink. Upon his first sip, the advert depicts a vivid explosion of flavours using dynamic graphics and vibrant colours. This sensory burst is visually represented by the man’s satisfied and revitalized expression as he finishes the entire bottle. The scene conveys the drink’s powerful impact, enhancing his post-workout experience with a noticeable sense of rejuvenation. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, che
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Summer project tasks

  Innocent Drinks Answer the following questions: 1) What is the  unique selling point  of the product?  Innocent Drinks' unique selling point is their commitment to 100% natural ingredients with no added sugar, preservatives, or artificial colors. They emphasize sustainability by using recycled packaging, sourcing ingredients responsibly, and reducing their carbon footprint, while donating a portion of profits to charity. Their transparency, honest marketing, and high-quality products build consumer trust. The brand's fun and approachable personality, combined with engaging storytelling and creative campaigns, makes Innocent Drinks memorable and relatable. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . Innocent Drinks targets health-conscious, environmentally aware consumers aged 18-45, typically with higher disposable incomes and residing in urban areas. These educated professionals or st
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