media year1

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford and Kim Kardashian attract distinct audiences shaped by their careers. Rashford’s followers are primarily young adults and families, especially in the UK, who are passionate about football and social causes like child poverty. His content appeals to sports fans, activists, and those who admire his philanthropy. In contrast, Kardashian’s audience, mostly young women aged 18-34, is global and focused on beauty, fashion, and celebrity culture. She resonates with those inspired by her lifestyle, business ventures, and trends. Both attract social media-savvy users, but Rashford’s content connects with socially-conscious individuals, while Kardashian’s appeals to aspirational followers seeking glamour and entrepreneurship. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social...

  Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.   Campaign Against Child Poverty Website features a dedicated section on his food poverty campaign with FareShare, reinforcing his role as a socially responsible celebrity. Books and Storytelling : Posts on social media highlight his children’s books, such as  You Are a Champion , showing his commitment to inspiring youth. Football Career : Matchday posts on Instagram combine his sports success with captions about teamwork and perseverance, positioning him as a role model.  3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples o...

  1) What years did YouTube, Twitter and Instagram launch? YouTube : Launched on February 14, 2005 . Twitter : Launched on March 21, 2006 . Instagram : Launched on October 6, 2010 . 2) What is the definition of an influencer? An influencer is an individual who has the ability to affect the purchasing decisions, opinions, or behaviours of others due to their authority, knowledge, popularity, or relationship with their audience. Influencers typically build their following on social media platforms, blogs, or other digital spaces. They can range from individuals with niche audiences to those with millions of followers, and they often collaborate with brands to promote products, services, or ideas. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Huda Kattan is a prominent beauty influencer and entrepreneur with over 80 million followers on Instagram and millions more across...

The first advert is set in a high-intensity gym where a young woman pushes her physical limits. Through close-ups and extreme close-ups of her strained expressions and sweat, the ad highlights the physical effort. Fast-paced editing and jump cuts build tension, leading to a key moment when she chooses the drink over Lucozade. After sipping, motion graphics and vibrant colours flood the screen, symbolizing the drink’s revitalizing effects. The use of continuity editing and match-on-action ties the completion of her bottle to a feeling of satisfaction and energy, positioning the drink as both a performance enhancer and a source of recovery. In contrast, the second advert shifts to a more casual, everyday setting. The protagonist exits a corner shop, and handheld camera work adds intimacy as they take a sip, followed by an explosion of colour and animated effects to illustrate the sudden surge of energy. The person begins dancing down the street, with tracking shots capturing their joyful...

1) Create TWO scripts for your two different adverts You need to write two complete scripts for your adverts and format it like a real TV script (see picture on the right). There is lots of help out there for top-quality script writing. A  good place to start is the BBC Writers' Room  which has top tips, a whole script library of real examples (like the Doctor Who script pictured). Although these are TV dramas and not adverts it is still very useful to learn how to write a good script. Make sure you include both stage directions and dialogue - and as you can see from the example, often the stage directions are much more detailed than the dialogue. Try and make your script look like a professional example in terms of layout - either in your blogpost or on a linked Google Doc.  Script: [Scene: A bustling gym, filled with the sounds of clanging weights and determined grunts. The camera zooms in on a man , drenched in sweat, pushing through an intense workout. His breathing i...

  The series of TV adverts I plan to create aims to captivate and energize viewers by showcasing the invigorating effects of the chosen drink. These adverts are designed to illustrate not only the physical benefits of the beverage but also its ability to uplift moods and enhance daily experiences. Through dynamic visuals and relatable scenarios, the adverts will emphasize the drink's unique qualities and establish it as a preferred choice for both fitness enthusiasts and everyday consumers. In the first advert, the narrative begins with a girl in a gym setting, pushing her physical limits with an intense workout. The atmosphere is charged with determination and effort, underscored by the girls' heavy breathing and sweat-drenched appearance. As she approaches the drink station, she faces a choice between two beverages: Lucozade and the chosen drink. After a moment of hesitation, he confidently selects the chosen drink. she instantly takes her first sip, there is a vivid explosio...