media year1

  WWW- Really good level of detail in your learner response to the previous blog feedback - excellent use of feedback to move forward. Your blog looks lovely and is well organised with attention to keeping it all looking good.  EBI- You are being a bit too efficient and not developing your answers in enough detail! Don't aim to get the work done quickly, aim to push yourself to give specific detail about the products you are analysing. LR- Missing the Reception Theory task so make sure it is a full paragraph with lots of detail and you look at preferred, negotiated and oppositional readings with evidence. Do the Beyonce re-write for your Learner Response for your recent assessment.  Rachael Fowler Teacher of English and Media Greenford High School Lady Margaret Road, Southall, UB1 2GU 020 8578 9152 (ext.  2042 ) Currently Reading:  Darkness Visible by William Golding   GHS Character Strengths -  COMMUNITY  COMPASSION  COURAGE  RESPONSIBILITY  RESILIENCE LR: The message the advert i

  1) What is independent cinema and how is it different to Hollywood blockbusters? a feature film or short film that is produced outside the major film studio system in addition to being produced and distributed by independent entertainment companies 2) What is I, Daniel Blake about? After surviving a heart-attack, a 59-year-old carpenter must fight bureaucratic forces to receive Employment and Support Allowance . 3) Who directed I, Daniel Blake and why is this important? I, Daniel Blake is a 2016 British drama film written by Paul Laverty and directed by  Ken Loach . 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Press kit and press pack provided for I, Daniel Blake. The hashtag they trended round: Saying we are all daniel blake. Official website containing information on getting tickets, watching the trailer, etc.  BBC Website promotion including production i

  1) List the companies involved in the creation of Black Widow. You may wish to use   Black Widow's IMDB entry   to help with this -   see the company credits page   - but the answers can also be found in the notes above. the companies involved in the creation of black widow is Marvel and Walt Disney studios. 2) What is conglomerate ownership and how does it link to Black Widow?  A conglomerate is a corporation made up of several different, independent businesses. In a conglomerate,  one company owns a controlling stake in smaller companies that each conduct business operations separately . It links to black widow because Walt Disney is the owner of marvel and the movie is going under marvels name so marvel is making the movie and producing it but its getting produced with Disney's money and all the money they make is going Disney as Walt Disney owns marvel. 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster mov

  Conglomerate Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. Vertical integration Vertical integration is when one conglomerate owns different companies in the same chain of production. E.g Disney owns film studios, CGI specialists, film distributors and TV channels such as the Disney Channel. This gives Disney the chance to make money at every stage of production. Complete ownership = more profit. Horizontal integration Horizontal integration is when one company buys other companies at the same level of distribution. E.g Facebook acquired Instagram in 2012 (at a cost of $1 billion) so that they could cancel out the competition by making money from both. Horizontal integration allows companies to widen their audience and find other ways to make money. Convergence, branding and synergy  Convergence refers to the way we can now access everything about a film - reviews, trailers and eve