media year1

1)   Film Industry: Marketing - Marvel Cinematic Universe 2)   Film Industry: Black Widow 3)   Film Industry: I, Daniel Blake

1)  Advertising and Marketing: Key convention 2)  Gender stereotypes in advertising   3)  January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign  

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. A print ad includes   one or two striking pictures that illustrate your offer . If you are offering a free product, your ad should include an attractive photo of the product. If you are highlighting a hot new product or sale, your image should be of that hot new product. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The colours that SKITTLES are available in are red, orange, yellow, green and purple. The USP (unique selling point) for SKITTLES is that  it is the only fruity flavoured candy with a spicy kick and that it also comes in so many different flavours . Look at the Maltesers example above if you are unsure how to comp

  1) What does BAME stand for? Black, Asian, minority ethnic 2) Why is there a need for blood in the BAME community?  There's a need of blood for BAME community because there are only 3% of black and asian donners who donates blood for BAME community. 3) What does this advert want people to do once they've seen it (the 'call to action')? They want them do donate blood and reflect on how much they've done for the world, and that the audience need to help change the community. 4) Why is the advert called 'Represent'? The advert is called represent because they want to show how each individual and group can distribute in the community. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. -Producers chose famous BAME celebrities in the advert because they want to influence BAME comm

  1) What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community?  Donors from Black heritage communities  provide better matched blood to those who need it . 3) What does this advert want people to do once they've seen it ('call to action')? They want more black and asian people to donate blood because they have a certain kind of blood that can help people with sickle cell. 4) Why is the advert called 'Represent'? This advert is called represent because the asian and black people in the advert are supposed to represent the 3% of the BAME community that do donate.  5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous. One of the three well known people who appear in this advert is Lady Leshurr she is famous for her rapping.Another well known person who appears in this advert is  Ade Adepitan w

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Representation of place, celebrity persona, the product, historical period, nostalgia, femininity, class, age.   Stereotypes . 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message of the Galaxy advert that is communicating about the chocolate is that their chocolate is more of a top class than other chocolates, that it tastes more rich, that the texture of it is smooth and elegant and luxury. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a British Actress, she is selected for the Galaxy advert as she is famous, she also looks elegant like the Galaxy chocolate which makes the audience get more interested as the slogan says that why have cotton when you have silk, it represents that Audrey took a bite from the chocolate as the silk. 4) What is i

  1) What year was the advert produced? This advert was from  1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In 1955, British society was still adjusting after World War Two in which women took on many traditionally male jobs with men off fighting. This led to advertising in the 1950s often trying to  reinforce traditional female stereotypes of housewives and mothers  in order to protect male power both at work and at home. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?   T he heading message gives an idea to the audience that this product isn't ordinary, instead it is more effective and longer-lasting than all other detergent products. -  the colour white connotes purity and cleanliness . 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume