Advertising & Marketing: Final index

1) Advertising and Marketing: Key convention

2) Gender stereotypes in advertising 

3) January assessment learner response

4) Advertising CSP 1: OMO print advert 

5) Advertising CSP 2: Audrey Hepburn Galaxy advert

Comments

  1. R Fowler GCSE Media blog27 February 2024 at 01:42

    Hi Tala- this needs to link to YOUR blog posts rather than the instructions from teacher. Please see me next time we are on BLOGs for help with how to do this. There is also a clear video to help you here: https://youtu.be/Y7SDEZG34pU

    ReplyDelete

Post a Comment

Popular posts from this blog

Audience Effects Theory

  1) Write a definition of a   passive  audience:  An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging . 2)  Write a definition of an  active  audience:  Active is  when an audience is engaging, interpreting, and responding to media messages and are able to question the message .  3) Write a definition of the  hypodermic needle  theory:  The Hypodermic Needle theory is  a linear  communication theory  which suggests that a media message is injected directly into the brain of a passive, homogeneous audience .  4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:  > Why:  the audien
Read more

Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video? The most general codes and conventions within music videos include: The style (performance, concept, narrative) The camera. The editing techniques (transitions, fast, slow) 2) What is intertextuality? Media intertextuality, by definition, seeks and theorises links and connections between media texts and textualised social life while global media discourse analysis shows how the globalised political economy of late capitalism influences the content and format of a wide range of media products. 3) When did music videos first become a major part of the music industry? By the late 1980s, 97% of songs on the Billboard music chart had accompanying videos and the US record industry alone was spending upwards of $150 million per year on their production. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? First, let's go back to where it all started. Back in 1981, the idea of st
Read more

Film Industry: Black Widow notes

Image
  Conglomerate Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. Vertical integration Vertical integration is when one conglomerate owns different companies in the same chain of production. E.g Disney owns film studios, CGI specialists, film distributors and TV channels such as the Disney Channel. This gives Disney the chance to make money at every stage of production. Complete ownership = more profit. Horizontal integration Horizontal integration is when one company buys other companies at the same level of distribution. E.g Facebook acquired Instagram in 2012 (at a cost of $1 billion) so that they could cancel out the competition by making money from both. Horizontal integration allows companies to widen their audience and find other ways to make money. Convergence, branding and synergy  Convergence refers to the way we can now access everything about a film - reviews, trailers and eve
Read more