Advertising & Marketing: Final index
1) Advertising and Marketing: Key convention
2) Gender stereotypes in advertising
3) January assessment learner response
Audience Effects Theory
1) Write a definition of a passive audience: An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging . 2) Write a definition of an active audience: Active is when an audience is engaging, interpreting, and responding to media messages and are able to question the message . 3) Write a definition of the hypodermic needle theory: The Hypodermic Needle theory is a linear communication theory which suggests that a media message is injected directly into the brain of a passive, homogeneous audience . 4) Write down a media product (e.g. TV show, newspaper or video game) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: INFORMATION/SURVEILLANCE: The Times newspaper > Why: It...
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