Introduction to advertising: blog task

 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

A print ad includes one or two striking pictures that illustrate your offer. If you are offering a free product, your ad should include an attractive photo of the product. If you are highlighting a hot new product or sale, your image should be of that hot new product.


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The colours that SKITTLES are available in are red, orange, yellow, green and purple. The USP (unique selling point) for SKITTLES is that it is the only fruity flavoured candy with a spicy kick and that it also comes in so many different flavours.

Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity
Like Pierce Brosnan, Indian celebrities should steer clear of surrogate advertising too

2) An advert that uses shock tactics or a controversial idea

Shock Advertising: From Awareness to Controversy | Mediatool

3) An advert that creates a a strong emotional connection to the audience


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