I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

a feature film or short film that is produced outside the major film studio system in addition to being produced and distributed by independent entertainment companies

2) What is I, Daniel Blake about?

After surviving a heart-attack, a 59-year-old carpenter must fight bureaucratic forces to receive Employment and Support Allowance.

3) Who directed I, Daniel Blake and why is this important?

I, Daniel Blake is a 2016 British drama film written by Paul Laverty and directed by Ken Loach.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

Press kit and press pack provided for I, Daniel Blake. The hashtag they trended round: Saying we are all daniel blake. Official website containing information on getting tickets, watching the trailer, etc. BBC Website promotion including production images and information about the film.
5) What unusual or creative marketing methods were used to get audiences talking about the film?

  • Movie poster. 
  • Trailer (and teaser) A film trailer is the most important and required marketing item.
  • Website. 
  • Social media. 
  • Behind-the-scenes footage. 
  • Press kit. 
  • TV and radio commercials.
  • Flyers and merchandise.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

Compare that to the $165 million that it cost to make our other CSP, Doctor Strange. I, Daniel Blake was exhibited in 24 countries and performed well in Europe and other smaller countries. The film grossed £11 million and received a wide range of positive critic reviews.

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?

Personally, i think that it cannot compete with a Hollywood blockbuster movie like black widow as it is a better movie in comparison and it has the money and connections that make it a big movie.

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

However, local councils have the power to overrule BBFC decisions and rate differently (e.g This is England was rated 18 by the BBFC but several councils rated it 15). The theatrical release of I, Daniel Blake gained a 15 certificate.

9) What aspects of the film contributed to the film's age rating?

Compliance Officers look at issues such as bad language, dangerous behaviour, discrimination, drugs, horror, nudity, sex, violence and sexual violence, when making recommendations.

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph.

The film became Ken Loach's highest-grossing project to date, earning eight million at the UK box office. The film received the Palme d'Or in Cannes and was nominated for five BAFTAs, winning Outstanding British Film of the Year.When it was released, it made many people change their mind about homelessness and led to the start of the charity Crisis.I, Daniel Blake addresses contemporary British social issues such as poverty, the welfare system and the Work Capability Assessment. The film portrays a group of traditionally underrepresented characters in Newcastle struggling in poverty to gain benefits and support.

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