media year1

  1) What years did YouTube, Twitter and Instagram launch? YouTube : Launched on February 14, 2005 . Twitter : Launched on March 21, 2006 . Instagram : Launched on October 6, 2010 . 2) What is the definition of an influencer? An influencer is an individual who has the ability to affect the purchasing decisions, opinions, or behaviours of others due to their authority, knowledge, popularity, or relationship with their audience. Influencers typically build their following on social media platforms, blogs, or other digital spaces. They can range from individuals with niche audiences to those with millions of followers, and they often collaborate with brands to promote products, services, or ideas. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Huda Kattan is a prominent beauty influencer and entrepreneur with over 80 million followers on Instagram and millions more across...

The first advert is set in a high-intensity gym where a young woman pushes her physical limits. Through close-ups and extreme close-ups of her strained expressions and sweat, the ad highlights the physical effort. Fast-paced editing and jump cuts build tension, leading to a key moment when she chooses the drink over Lucozade. After sipping, motion graphics and vibrant colours flood the screen, symbolizing the drink’s revitalizing effects. The use of continuity editing and match-on-action ties the completion of her bottle to a feeling of satisfaction and energy, positioning the drink as both a performance enhancer and a source of recovery. In contrast, the second advert shifts to a more casual, everyday setting. The protagonist exits a corner shop, and handheld camera work adds intimacy as they take a sip, followed by an explosion of colour and animated effects to illustrate the sudden surge of energy. The person begins dancing down the street, with tracking shots capturing their joyful...