Statement of Intent-updated version
Statement of Intent In my first advert, my goal was to portray an authentic , relatable lifestyle by utilizing the character of Sara, a teen girl, to resonate with a predominantly teenage viewer demographic. By including Sara as the central character, the advert establishes a connection with the viewer , showing a sense of authenticity and familiarity. Teen audiences will identify and relate to Sara because she enjoys doing universal activities such as shopping and socializing with friends, making her an ideal representative of the target audience. The setting of Central London also serves to enhance this identification by situating the product in an active , desirable environment. Central London is a diverse , multicultural city that throbs with the urban lifestyle, which is not only appealing to its residents but also to individuals who visit or wish to live in such an environment. This addition serves to reinforce the brand ' s position as y...