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Introduction to Newspapers: blog task

 1)  What type of news can you typically find in a tabloid newspaper? Tabloid newspapers often focus on sensational stories, celebrity gossip, entertainment, scandals, and crime. They use bold headlines and more informal language to attract attention. 2) What type of news can you typically find in a broadsheet newspaper? Broadsheet newspapers usually cover serious news topics like politics, international affairs, economics, and in-depth analyses. They tend to be more formal and focus on providing detailed reports. 3) If someone is left-wing, which political party in the UK are they likely to support? Which newspaper would they be likely to read? Left-wing individuals in the UK are typically more likely to support the Labour Party . They might read newspapers like the The Guardian or The Independent , which lean towards liberal or progressive viewpoints. 4) If someone is right-wing, which political party in the UK are they likely to support? Which newspaper would they be likel...

Daily Mirror - Audience and Industries

 Audience What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror primarily targets a working-class readership. As of 2023, its daily circulation is around 250,000 copies. Approximately 619,000 readers are aged over 55, and 770,000 are main shoppers. The average reader is about 60 years old. Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The Mirror's stories often focus on topics like the royal family, which resonate with its working-class audience. These stories use informal language and cover issues relatable to readers' daily lives, fostering a sense of personal connection. Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. According to Blumler and Katz's theory, readers turn to the Daily Mirror for: Personal Identity : Relating to stories about familiar figures like the royal family, reflecting their own experiences. Personal Relat...

The Times - Introduction: blog task

 1)  What year was The Times founded and when did it start using the Times name? The Times was founded on January 1, 1785 , originally named The Daily Universal Register . It changed to The Times on January 1, 1788 . 2) What content did John Walter suggest the paper would offer in the first edition? John Walter stated that the newspaper would provide commercial news, notices, and some scandal , aiming to inform and engage readers. 3) What does the page say about the political views in The Times? The Times is generally seen as centre-right , often supporting Conservative policies while maintaining a reputation for balanced reporting. 4) Who owns The Times today and how is editorial integrity protected? The Times is owned by News UK , a subsidiary of News Corp . Editorial integrity is protected through independent journalistic standards , although some critics argue that ownership influences content. 5) What did The Times introduce in 2010 and why? In 2010 , The Times introduce...

The Times - Language and Representations

  Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? The main story on The Times CSP edition's front cover centres on climate change and the COP26 summit. This topic appeals to The Times' readers, who are often well-educated and interested in significant global issues. 2) How is the presentation of this story different to how the Daily Mirror presents it?  While The Times presents the climate change story with a focus on political leaders and detailed analysis, the Daily Mirror, a tabloid, might cover the same topic with more sensational headlines and a focus on human-interest angles. This reflects the differing styles of a broadsheet and a tabloid newspaper. 3)  How is the Times front page designed to reflect  broadsheet  newspaper conventions? The Times' front page reflects broadsheet conventions through its formal layout, extensive text, and emphasis on serious news topics like politics and ...

Introduction to Newspapers

  1) What type of news can you typically find in a  tabloid  newspaper? sensational crime stories, gossip columns, celebrity culture, and sports stars 2)  What type of news can you typically find in a  broadsheet  newspaper? Emphasis on important global/national news, political, economic, social and cultural issues. 3) If someone is  left-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? They would most likely support Labour and would read The Daily Mirror 4) If someone is  right-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? They would support The Conservatives and would read The Times 5) Why has there been a decline in newspaper sales in the last 25 years? A shift to consuming news online, intensified by smartphones, has disrupted traditional news outlets like print media. 6) Why is a free press important in a democrac...

December mock exam: Learner Response

  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores. WWW: a fair attempt from you-good use of timing to respond to each question, especially all 20-mar4k questions. you demonstrated good knowledge of the OSP CSP'S here. EBI: we need to ensure you are addressing the statements for the 20-mark questions E.G Q5 you do not reference any CSP to support your argument. 2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  Non-diegetic sound is a sound that only the audience can hear E.G background music 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers fro...

OSP: Audience and Industries blog tasks

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford and Kim Kardashian attract distinct audiences shaped by their careers. Rashford’s followers are primarily young adults and families, especially in the UK, who are passionate about football and social causes like child poverty. His content appeals to sports fans, activists, and those who admire his philanthropy. In contrast, Kardashian’s audience, mostly young women aged 18-34, is global and focused on beauty, fashion, and celebrity culture. She resonates with those inspired by her lifestyle, business ventures, and trends. Both attract social media-savvy users, but Rashford’s content connects with socially-conscious individuals, while Kardashian’s appeals to aspirational followers seeking glamour and entrepreneurship. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social...

OSP: Language and Representation blog tasks

  Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.   Campaign Against Child Poverty Website features a dedicated section on his food poverty campaign with FareShare, reinforcing his role as a socially responsible celebrity. Books and Storytelling : Posts on social media highlight his children’s books, such as  You Are a Champion , showing his commitment to inspiring youth. Football Career : Matchday posts on Instagram combine his sports success with captions about teamwork and perseverance, positioning him as a role model.  3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples o...

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube : Launched on February 14, 2005 . Twitter : Launched on March 21, 2006 . Instagram : Launched on October 6, 2010 . 2) What is the definition of an influencer? An influencer is an individual who has the ability to affect the purchasing decisions, opinions, or behaviours of others due to their authority, knowledge, popularity, or relationship with their audience. Influencers typically build their following on social media platforms, blogs, or other digital spaces. They can range from individuals with niche audiences to those with millions of followers, and they often collaborate with brands to promote products, services, or ideas. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Huda Kattan is a prominent beauty influencer and entrepreneur with over 80 million followers on Instagram and millions more across...

Video advert pre-production: blog tasks

1) Create TWO scripts for your two different adverts You need to write two complete scripts for your adverts and format it like a real TV script (see picture on the right). There is lots of help out there for top-quality script writing. A  good place to start is the BBC Writers' Room  which has top tips, a whole script library of real examples (like the Doctor Who script pictured). Although these are TV dramas and not adverts it is still very useful to learn how to write a good script. Make sure you include both stage directions and dialogue - and as you can see from the example, often the stage directions are much more detailed than the dialogue. Try and make your script look like a professional example in terms of layout - either in your blogpost or on a linked Google Doc.  Script: [Scene: A bustling gym, filled with the sounds of clanging weights and determined grunts. The camera zooms in on a man , drenched in sweat, pushing through an intense workout. His breathing i...