BLACKPINK - How You Like That: Blog tasks

 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINKs fans are known as 'BLINKS' 

the demographics for BLACKPINK audience is young teenage girls with a mainstream audience.BLACKPINK's audience spans across various demographics, with a significant portion comprising of young adults and teenagers, predominantly between the ages of 13 to 30. While the fanbase is predominantly female, there is also a notable male following. Geographically, their audience is global, with fans hailing from diverse cultural backgrounds and regions around the world. Additionally, the audience often includes individuals with a keen interest in pop culture, fashion, and entertainment, reflecting the group's broad appeal across different demographic segments.

The phychographics for BLACKPINK audience is BLACKPINK's audience is a vibrant and diverse community united by their love for K-pop and admiration for the group's music, fashion, and message. They enthusiastically engage with BLACKPINK's content on social media, forming a global network of fans who share their passion. Inspired by the group's journey to success, they are motivated to pursue their own dreams and aspirations. Their emotional connection to BLACKPINK's music is profound, finding empowerment and solace in the group's lyrics and performances. Embracing diversity and inclusivity, they foster a supportive and inclusive fan culture that reflects the values embodied by BLACKPINK.

2) What audience pleasures are offered by the music video for How You Like That?

The music video for "How You Like That" by BLACKPINK offers a plethora of audience pleasures, catering to the visual, auditory, and emotional senses. Visually stunning with its vibrant color palette, intricate choreography, and elaborate set designs, the video captivates viewers from the onset. Audiences are treated to a spectacle of fashion-forward styling and captivating visuals, showcasing the members' individual charisma and collective synergy. The dynamic choreography adds another layer of excitement, enhancing the overall viewing experience. Moreover, the song's infectious beat and catchy melody appeal to the auditory senses, leaving a lasting impression. Emotionally, the video exudes confidence, empowerment, and resilience, resonating with viewers on a personal level and fostering a sense of empowerment and inspiration. Overall, the music video for "How You Like That" provides a multi-sensory feast for fans, offering a delightful and immersive experience that leaves them craving for more.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Three particular shots, scenes, or moments in the "How You Like That" music video that would particularly appeal to BLACKPINK fans are:

1. The Opening Sequence with Lisa's Solo Dance: This moment showcases Lisa's incredible dance skills and stage presence, which are highly admired by BLACKPINK fans. The energetic choreography, coupled with Lisa's charismatic performance, sets the tone for the entire video and immediately grabs the audience's attention. BLACKPINK fans appreciate these solo dance moments as they highlight each member's individual talents and give them a chance to shine.

2. The Group Dance Break in the Chorus: This moment features all four members of BLACKPINK coming together for a synchronized dance break during the chorus. It's a powerful and visually stunning scene that demonstrates the group's unity and chemistry. BLACKPINK fans love seeing the members perform intricate choreography in perfect harmony, showcasing their teamwork and camaraderie on screen.

3. The Climactic Ending Pose: Towards the end of the music video, BLACKPINK strikes a dramatic and stylish pose, exuding confidence and attitude. This iconic moment serves as a memorable finale, leaving a lasting impression on fans. BLACKPINK fans appreciate these visually striking and stylish moments, as they epitomize the group's signature aesthetic and charisma, making them feel proud and excited to support their favorite artists.

These moments were chosen because they highlight key aspects of what BLACKPINK fans love most about the group: their individual talents, group dynamics, and overall style and charisma.

4) How was the How You Like That music video marketed and promoted to the audience?

The "How You Like That" music video by BLACKPINK was marketed and promoted to the audience through a multifaceted approach that leveraged various platforms and strategies to maximize visibility and engagement. Prior to its release, teasers and trailers were shared on BLACKPINK's official social media accounts, generating anticipation and excitement among fans. The group also collaborated with popular influencers and celebrities to further amplify the hype surrounding the video. Additionally, teaser images and posters were disseminated across digital and traditional media channels, garnering attention from both existing fans and potential new audiences. On the day of its release, the music video was premiered on YouTube, accompanied by a coordinated social media campaign encouraging fans to watch, like, and share the video to achieve record-breaking views. Furthermore, BLACKPINK made appearances on various television shows and interviews to promote the video and discuss their creative process, further enhancing its visibility and reach. Overall, the marketing and promotion of the "How You Like That" music video were executed strategically to generate maximum buzz and engagement among BLACKPINK's global fanbase and beyond.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has become a global phenomenon due to a combination of factors that have contributed to its widespread popularity. Firstly, its infectious and catchy music, characterised by upbeat melodies, catchy hooks, and dynamic choreography, appeals to a wide audience across different cultural backgrounds. K-pop's emphasis on high production values and visually stunning music videos further enhances its appeal, captivating viewers and drawing them into its vibrant and immersive world. Additionally, K-pop agencies invest heavily in grooming and training their artists, resulting in polished and versatile performers who excel in singing, dancing, and stage presence. The global reach of social media platforms has also played a crucial role in spreading K-pop's influence, allowing fans from all over the world to connect, share content, and participate in fan communities. Furthermore, K-pop's ability to adapt and incorporate elements from various musical genres, as well as its willingness to experiment with different styles and concepts, ensures its relevance and appeal to evolving tastes and trends. Overall, K-pop's combination of catchy music, captivating visuals, talented performers, and strong online presence has helped it transcend cultural boundaries and establish itself as a dominant force in the global music industry.

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK, formed by YG Entertainment, debuted in 2016 with four members: Jisoo, Jennie, Rosé, and Lisa. The group underwent extensive training in singing, dancing, and other aspects of performance before their debut, showcasing the rigorous training regimen typical of K-pop idols. BLACKPINK quickly gained attention for their powerful vocals, charismatic stage presence, and impressive dance skills. They made their debut with the single album "Square One," which included the hit songs "Whistle" and "Boombayah," garnering immediate success and establishing themselves as a rising force in the K-pop industry. Since then, BLACKPINK has broken numerous records, both domestically and internationally. They became the first K-pop girl group to perform at the Coachella Valley Music and Arts Festival in 2019, showcasing their global appeal and expanding their fanbase. Additionally, their music videos consistently break records for the fastest views on YouTube, with hits such as "How You Like That" and "Ice Cream" achieving millions of views within hours of their release. BLACKPINK's success has solidified their status as one of the most influential and prominent K-pop acts in the world, with a dedicated fanbase known as "BLINKs" supporting them every step of the way.

2) What other successful artists have YG Entertainment created? You may need to Google this.

YG Entertainment has been a powerhouse in the K-pop industry, producing several successful artists and groups over the years. Some of the notable acts created by YG Entertainment include:

1. BIGBANG: Debuting in 2006, BIGBANG is one of the most iconic and influential boy bands in K-pop history. Known for their innovative music style, stage presence, and individual talents, BIGBANG has achieved both domestic and international success with hits like "Fantastic Baby," "Bang Bang Bang," and "Loser."

2. 2NE1: Formed in 2009, 2NE1 was a groundbreaking girl group known for their fierce attitude, unique fashion sense, and empowering anthems. With chart-topping hits such as "I Am the Best," "Fire," and "Lonely," 2NE1 made a significant impact on the K-pop scene before disbanding in 2016.

3. WINNER: WINNER debuted in 2014 and quickly gained popularity for their soulful vocals and relatable lyrics. The group has produced numerous hits such as "Really Really," "Empty," and "Everyday," earning acclaim for their musical versatility and emotional depth.

4. iKON: iKON debuted in 2015 and has since become known for their energetic performances and catchy songs. Hits like "Love Scenario," "My Type," and "Killing Me" have solidified their status as one of the leading boy groups in the industry.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technological convergence, driven by advancements in technology and the widespread availability of the internet, has revolutionized the way audiences consume music videos. In the past, audiences relied primarily on television channels or physical media such as DVDs to access music videos. However, with the advent of online streaming platforms like YouTube, Vevo, and streaming services like Spotify and Apple Music, music videos are now instantly accessible to audiences worldwide at any time and on any device. This has democratized the consumption of music videos, allowing fans to discover, watch, and share content with ease. Furthermore, social media platforms have become essential tools for promoting and sharing music videos, enabling artists and record labels to directly engage with fans and build communities around their content. Additionally, technological advancements such as high-definition video, virtual reality, and interactive features have enhanced the viewing experience, making music videos more immersive and engaging than ever before. Overall, technological convergence has transformed music video consumption, making it more convenient, interactive, and inclusive, while also empowering artists to connect with their audiences in new and innovative ways.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK and the broader phenomenon of K-pop exemplify how the media and music industries have become truly global in the modern era. BLACKPINK, with their worldwide fanbase known as BLINKs, demonstrates the global reach and influence of K-pop. The group's music videos routinely garner millions of views within hours of release, breaking records on platforms like YouTube and reaching audiences in every corner of the globe. Moreover, BLACKPINK frequently collaborates with international artists and producers, further expanding their appeal and cultural impact beyond South Korea. Similarly, K-pop as a genre has transcended geographical and cultural boundaries, with groups like BTS achieving unprecedented success on a global scale. Through social media, streaming platforms, and international tours, K-pop acts connect with fans from diverse backgrounds, creating a sense of community and shared enthusiasm for the music. The media and music industries have adapted to this global phenomenon by embracing K-pop's popularity and integrating it into mainstream culture worldwide. As a result, BLACKPINK and K-pop serve as prime examples of how the media and music industries have evolved into interconnected, global ecosystems where cultural exchange and collaboration thrive.

5) How are UK-based music videos regulated and what types of content require warnings? 

In the UK, music videos are regulated by the British Board of Film Classification (BBFC) if they are commercially released. The BBFC assesses music videos based on their content and assigns age ratings accordingly to provide guidance to viewers and ensure that inappropriate content is not easily accessible to younger audiences. Certain types of content in music videos may require warnings or age ratings, including but not limited to explicit language, violence, sexual content, drug use, and themes that may be considered disturbing or offensive. Depending on the severity of the content, music videos may be classified as suitable for all ages, recommended for viewers aged 12 and over, or restricted to viewers aged 15 or 18 and over. Music videos containing explicit or potentially harmful content may be required to display warnings or advisories at the beginning of the video or in its description to inform viewers about the nature of the content and its suitability for different age groups. This regulatory framework aims to strike a balance between artistic freedom and responsible media consumption, ensuring that audiences are aware of the content they are about to watch and can make informed decisions based on their age and personal preferences.