media year1

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. The advert begins with a man in a gym, pushing his limits through an intense workout, marked by heavy breathing and sweat. Approaching a drink station, he must choose between Lucozade and the chosen drink. After a brief pause, he selects the chosen drink. Upon his first sip, the advert depicts a vivid explosion of flavours using dynamic graphics and vibrant colours. This sensory burst is visually represented by the man’s satisfied and revitalized expression as he finishes the entire bottle. The scene conveys the drink’s powerful impact, enhancing his post-workout experience with a noticeable sense of rejuvenation. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, che

  Innocent Drinks Answer the following questions: 1) What is the  unique selling point  of the product?  Innocent Drinks' unique selling point is their commitment to 100% natural ingredients with no added sugar, preservatives, or artificial colors. They emphasize sustainability by using recycled packaging, sourcing ingredients responsibly, and reducing their carbon footprint, while donating a portion of profits to charity. Their transparency, honest marketing, and high-quality products build consumer trust. The brand's fun and approachable personality, combined with engaging storytelling and creative campaigns, makes Innocent Drinks memorable and relatable. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . Innocent Drinks targets health-conscious, environmentally aware consumers aged 18-45, typically with higher disposable incomes and residing in urban areas. These educated professionals or st