Preliminary exercise: Health drink advert

 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.


Statement of intent: 100 words explaining what you plan to make.

The advert begins with a man in a gym, pushing his limits through an intense workout, marked by heavy breathing and sweat. Approaching a drink station, he must choose between Lucozade and the chosen drink. After a brief pause, he selects the chosen drink. Upon his first sip, the advert depicts a vivid explosion of flavours using dynamic graphics and vibrant colours. This sensory burst is visually represented by the man’s satisfied and revitalized expression as he finishes the entire bottle. The scene conveys the drink’s powerful impact, enhancing his post-workout experience with a noticeable sense of rejuvenation.

2) Write a script for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the BBC Writers' Room and click on Script Library. These will not be advert scripts but the layout will be the same.

Script:

[Scene: A bustling gym, filled with the sounds of clanging weights and determined grunts. The camera zooms in on a man , drenched in sweat, pushing through an intense workout. His breathing is heavy, and his muscles are straining.]

[Camera pans to the drink station at the side of the gym. The man, now looking exhausted but determined, approaches the station, where two beverage options are displayed: Lucozade and the chosen drink.]

Man (to himself): (Breathing heavily) “Okay, this is it. Lucozade or…?”

[He hesitates, glancing between the two drinks. The camera captures his intense focus. After a moment, he reaches for the chosen drink with a confident nod.]

Man (to himself): “This is the one.”

[As the man unscrews the cap and takes his first sip, the scene transitions to a burst of vibrant colours and dynamic graphics, visually representing an explosion of flavours. The graphics swirl around him, emphasizing the sensory experience.]

[The man’s face lights up with sheer satisfaction and revitalization. He finishes the entire bottle in one go, his expression reflecting a newfound energy and contentment.]

Man (smiling, looking at the empty bottle): “Now that’s what I needed!”

[The camera pulls back to show the man, now more energized, re-engaging with his workout with renewed vigour. The background music builds up to a triumphant crescendo.]

[Text on screen: “Revitalize Your Workout with [Chosen Drink].” The screen fades to black as the advert ends.]



3) Casting: Who will be in your preliminary exercise advert?

1-Layan
2-Ali(maybe)
3-Me(Tala)
4-Shymiya(maybe)
5-my brother


4) Plan your locations: Where you will film your preliminary exercise? (You can film off-site if you wish to do this for homework - this is what we would strongly recommend). Important note: You CANNOT take any students out of any other lessons OR disturb any other lessons in the school. If you wish to film in-school then you will need to film with Mr Ray supervising or after school with a Media teacher present. 

1)I will be filming in the school gym 
2)I will film in central London outside of school
3)In a park
4)In my garden


5) Write your shot list: every shot you plan to film. This needs to be far MORE shots than you will actually use in the final edited version - plan extra angles, close-ups, long shots and more. You can find an example shot list here. This is for a narrative film but the layout will be the same. 

Scene 1: Gym Setting

  1. Wide Shot:

    • Description: Overall view of the gym with various people working out.
    • Purpose: Establish the gym setting and atmosphere.

  2. Medium Shot:

    • Description: Focus on the girl in the gym, lifting weights or running on a treadmill.
    • Purpose: Show her physical effort and determination.

  3. Close-Up:

    • Description: Close-up of the girl’s face, sweat dripping, heavy breathing.
    • Purpose: Capture her intense focus and exhaustion.

  4. Over-the-Shoulder Shot:

    • Description: Over the girl’s shoulder as he approaches the drink station.
    • Purpose: Show her perspective and the options available at the station.

  5. Close-Up:

    • Description: Close-up of the drink station with Lucozade and the chosen drink prominently displayed.
    • Purpose: Highlight the choice she faces.

  6. Medium Shot:

    • Description: The girl’s hand reaching for the chosen drink.
    • Purpose: Focus on her decision-making process.

  7. Close-Up:

    • Description: Close-up of the girl’s face as he hesitates, then smiles confidently.
    • Purpose: Emphasize her final choice and confidence.

Scene 2: Drink Experience

  1. Close-Up:

    • Description: Close-up of the girl unscrewing the bottle cap.
    • Purpose: Show the anticipation before taking a sip.

  2. Extreme Close-Up:

    • Description: The bottle’s opening, liquid inside.
    • Purpose: Highlight the product and emphasize the drink’s appeal.

  3. Medium Shot:

    • Description: The girl taking his first sip, with a focus on her expression of enjoyment.
    • Purpose: Capture her initial reaction to the drink.

  4. Visual Effects Shot:

    • Description: Dynamic graphics and vibrant colours exploding around the girl.
    • Purpose: Illustrate the burst of flavours and sensory experience.

  5. Close-Up:

    • Description: The girl’s satisfied expression and revitalized demeanour as she finishes the bottle.
    • Purpose: Show the positive effect of the drink.

  6. Wide Shot:

    • Description: The girl re-engaging with his workout, now more energized.
    • Purpose: Demonstrate the drink’s impact on her performance.

Scene 3: Post-Workout

  1. Medium Shot:

    • Description: The man wiping sweat from his brow and looking at the empty bottle.
    • Purpose: Show the completion of the workout and satisfaction.

  2. Close-Up:

    • Description: Empty bottle with the logo visible.
    • Purpose: Reinforce brand recognition.

  3. Wide Shot:

    • Description: The girl exiting the gym with a confident stride.
    • Purpose: Conclude with a sense of accomplishment and energy.

  4. Text Overlay Shot:

    • Description: Text on screen: “Revitalize Your Workout with [Chosen Drink].”
    • Purpose: Provide a final branding message.

  5. Fade-Out Shot:

    • Description: Screen fades to black with soft, triumphant music playing.
    • Purpose: End the advert on a high note.








Comments

Post a Comment

Popular posts from this blog

Audience Effects Theory

  1) Write a definition of a   passive  audience:  An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging . 2)  Write a definition of an  active  audience:  Active is  when an audience is engaging, interpreting, and responding to media messages and are able to question the message .  3) Write a definition of the  hypodermic needle  theory:  The Hypodermic Needle theory is  a linear  communication theory  which suggests that a media message is injected directly into the brain of a passive, homogeneous audience .  4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It...
Read more

Advertising & Marketing: Final index

1)  Advertising and Marketing: Key convention 2)  Gender stereotypes in advertising   3)  January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign  
Read more

Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video? The most general codes and conventions within music videos include: The style (performance, concept, narrative) The camera. The editing techniques (transitions, fast, slow) 2) What is intertextuality? Media intertextuality, by definition, seeks and theorises links and connections between media texts and textualised social life while global media discourse analysis shows how the globalised political economy of late capitalism influences the content and format of a wide range of media products. 3) When did music videos first become a major part of the music industry? By the late 1980s, 97% of songs on the Billboard music chart had accompanying videos and the US record industry alone was spending upwards of $150 million per year on their production. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? First, let's go back to where it all st...
Read more