media year1

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts?  Give specific examples.  Sexism in advertising has been around as long as the industry has. We all know the classic 1950s commercial featuring idealized gender stereotypes where men wear suits heading off to work and women stay home fulfilling their role as housewife and mother . 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples . Still highly stereotyped, it usually shows women only as  perfect wife, ...

  WWW- Really good level of detail in your learner response to the previous blog feedback - excellent use of feedback to move forward. Your blog looks lovely and is well organised with attention to keeping it all looking good.  EBI- You are being a bit too efficient and not developing your answers in enough detail! Don't aim to get the work done quickly, aim to push yourself to give specific detail about the products you are analysing. LR- Missing the Reception Theory task so make sure it is a full paragraph with lots of detail and you look at preferred, negotiated and oppositional readings with evidence. Do the Beyonce re-write for your Learner Response for your recent assessment.  LR: The message the advert is portraying is that the perfume is strong and shows how women are powerful and strong to the audience.                     

  1) What is independent cinema and how is it different to Hollywood blockbusters? a feature film or short film that is produced outside the major film studio system in addition to being produced and distributed by independent entertainment companies 2) What is I, Daniel Blake about? After surviving a heart-attack, a 59-year-old carpenter must fight bureaucratic forces to receive Employment and Support Allowance . 3) Who directed I, Daniel Blake and why is this important? I, Daniel Blake is a 2016 British drama film written by Paul Laverty and directed by  Ken Loach . 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Press kit and press pack provided for I, Daniel Blake. The hashtag they trended round: Saying we are all daniel blake. Official website containing information on getting tickets, watching the trailer, etc.  BBC Website pr...

  1) List the companies involved in the creation of Black Widow. You may wish to use   Black Widow's IMDB entry   to help with this -   see the company credits page   - but the answers can also be found in the notes above. the companies involved in the creation of black widow is Marvel and Walt Disney studios. 2) What is conglomerate ownership and how does it link to Black Widow?  A conglomerate is a corporation made up of several different, independent businesses. In a conglomerate,  one company owns a controlling stake in smaller companies that each conduct business operations separately . It links to black widow because Walt Disney is the owner of marvel and the movie is going under marvels name so marvel is making the movie and producing it but its getting produced with Disney's money and all the money they make is going Disney as Walt Disney owns marvel. 3) Analyse the...

  Conglomerate Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. Vertical integration Vertical integration is when one conglomerate owns different companies in the same chain of production. E.g Disney owns film studios, CGI specialists, film distributors and TV channels such as the Disney Channel. This gives Disney the chance to make money at every stage of production. Complete ownership = more profit. Horizontal integration Horizontal integration is when one company buys other companies at the same level of distribution. E.g Facebook acquired Instagram in 2012 (at a cost of $1 billion) so that they could cancel out the competition by making money from both. Horizontal integration allows companies to widen their audience and find other ways to make money. Convergence, branding and synergy  Convergence refers to the way we can now access everything about a film - reviews, trailer...

1) What is the preferred reading of a media text?  The preferred reading of a media text is when the producer picks and chooses how they want their audience to view the media text. 2) What is the oppositional reading of a media text? An oppositional reading of a media text    when the audience rejects the preferred reading, and creates their own meaning for the text .  Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? the harry brown trailer positions the audience to perceive the teenage characters as threats,emphasising societal issues like youth crime and gang violence and aggressive. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? young people might see the trailer differently,relating to the teenagers struggles or feeling the portrayal is one sided or stereotypical. Look at this McDonald's advert: 5) Wri...

  1) Why did Facebook buy Instagram for $1bn? He wanted to keep his company, and to keep being the Instagram visionary, just with none of the risks of independence. Facebook's network was already helping Instagram grow — and if Instagram was part of Facebook, they'd have unimaginable resources to keep growing, faster. This argument seemed to appeal to Systrom. 2) What are the benefits for media companies of vertical integration? Vertical integration may lead to  lower transportation costs, smaller turnaround times, or simpler logistics  if the entire process is managed in-house. This may also result in higher quality products as the company has direct control over the raw materials used through the manufacturing line. 3) What are the benefits for media companies of horizontal integration? Undergoing horizontal integration can benefit companies and typically takes place when they are competing in the same industry. The advantages include increasing market share, reducing c...

  1) Write a definition of a   passive  audience:  An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging . 2)  Write a definition of an  active  audience:  Active is  when an audience is engaging, interpreting, and responding to media messages and are able to question the message .  3) Write a definition of the  hypodermic needle  theory:  The Hypodermic Needle theory is  a linear  communication theory  which suggests that a media message is injected directly into the brain of a passive, homogeneous audience .  4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It...

  First 10 Questions: EBI- You need some more detail in your answers, for instance where you are talking about The Grinch you were supposed to write a whole paragraph talking about why the target audience would be interested / entertained and you have just said 'it is acceptable for all' with no detail about film. 'Child protected' is not correct - you mean Universal rating as in suitable for every age group. But you need to be specific about WHAT about this film interests families and children.  Your font changes a lot - can you make sure it is consistent and the same colour and type? Literacy - you say that you want a grade 6-7 but you don't write in formal language with simple things like capital letters for film titles and correct punctuation! Proofread as there are a LOT of typos which just looks lazy!  Mise-en-scene: WWW: You are using some observation skills using all the aspects of CLAMPS  EBI- You are not writing in nearly enough detail for GCSE level. When...

  1) What information do media companies use to create a demographic profile of their audience?   -Media companies create the audiences profile by using their age, gender, education, social class, race/ ethnicity, job/ profession/ earnings, home (city/ village, countryside). 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?   -Media companies and adversities use audience profiling and not just demographics because they need to include their hobbies and interests, they need to determine where the audience can get their marketing resources. They also use audience profiling to get to know the customer better and to have a greater access on their profile. 3) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!   -I feel like sometimes I belong to the straggler as I alwa...