Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video?

The most general codes and conventions within music videos include: The style (performance, concept, narrative) The camera. The editing techniques (transitions, fast, slow)

2) What is intertextuality?

Media intertextuality, by definition, seeks and theorises links and connections between media texts and textualised social life while global media discourse analysis shows how the globalised political economy of late capitalism influences the content and format of a wide range of media products.

3) When did music videos first become a major part of the music industry?

By the late 1980s, 97% of songs on the Billboard music chart had accompanying videos and the US record industry alone was spending upwards of $150 million per year on their production.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

First, let's go back to where it all started. Back in 1981, the idea of starting a new television channel devoted only to music videos and content related to music was revolutionary, and MTV came on the scene with a bang.

5) How are music videos distributed and watched in the digital age?

Music videos are distributed and watched on YouTube,spotify etc.

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