KISS FM Breakfast show CSP

Audience


Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1)  What is KISS FM's mission?
KISS FM's mission is to provide entertainment through engaging and dynamic music content that resonates with its audience. The station aims to connect listeners with the latest hits, popular music, and vibrant personalities, creating an immersive and interactive experience that keeps them tuned in and involved.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
Key Statistics from the Media Pack:
  • Age Range: Primarily targets listeners aged 15-34.
  • Gender Split: Roughly 50/50 male and female.
  • Reach: Over 5.2 million listeners each week.

Psychographic Groups:

  • Trendsetters: Individuals who are up-to-date with the latest music trends and enjoy discovering new artists and tracks.
  • Social Seekers: Listeners who use music as a means to connect with friends and social groups, enjoying shared listening experiences.
  • Fun-Seekers: People looking for entertainment and enjoyment through lively and upbeat content.
  • Tech-Savvy Individuals: Young listeners who engage with digital platforms and appreciate the integration of music with modern technology.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 
KISS leverages digital media and technology to reach its audience through various platforms. This includes live streaming through their website and app, social media interactions, and on-demand content. They also use podcasts and digital radio services like DAB (Digital Audio Broadcasting) to ensure their content is accessible anywhere and anytime.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS Fresh:

  • Content: Focuses on new and emerging music, playing the latest tracks from a range of genres, including hip hop, R&B, dance, and urban.
  • Access: Audiences can listen through DAB digital radio, online streaming, and the KISS Kube app.

KISSTORY:

  • Content: Dedicated to classic hits from the 90s and 00s, featuring throwback tracks and nostalgic music.
  • Access: Available on DAB digital radio, online streaming, and the KISS Kube app.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

Audiences can engage with the KISS radio brand through multiple channels:

  • Social Media: Interaction on platforms like Twitter, Instagram, and Facebook.
  • Contests and Promotions: Participation in on-air and online contests.
  • Events and Live Shows: Attending KISS-branded events and live performances.
  • Feedback and Requests: Sending song requests and feedback through the website and social media.
  • Podcasts and On-Demand Content: Listening to and sharing podcasts and clips from shows.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
1. KISS FM's Mission

KISS FM's mission is to provide entertainment through engaging and dynamic music content that resonates with its audience. The station aims to connect listeners with the latest hits, popular music, and vibrant personalities, creating an immersive and interactive experience that keeps them tuned in and involved.

2. Target Audience for KISS FM

Key Statistics from the Media Pack:

  • Age Range: Primarily targets listeners aged 15-34.
  • Gender Split: Roughly 50/50 male and female.
  • Reach: Over 5.2 million listeners each week.

Psychographic Groups:

  • Trendsetters: Individuals who are up-to-date with the latest music trends and enjoy discovering new artists and tracks.
  • Social Seekers: Listeners who use music as a means to connect with friends and social groups, enjoying shared listening experiences.
  • Fun-Seekers: People looking for entertainment and enjoyment through lively and upbeat content.
  • Tech-Savvy Individuals: Young listeners who engage with digital platforms and appreciate the integration of music with modern technology.

3. KISS Network's Use of Digital Media and Technology

KISS leverages digital media and technology to reach its audience through various platforms. This includes live streaming through their website and app, social media interactions, and on-demand content. They also use podcasts and digital radio services like DAB (Digital Audio Broadcasting) to ensure their content is accessible anywhere and anytime.

4. Content and Access for KISS Fresh and KISSTORY

KISS Fresh:

  • Content: Focuses on new and emerging music, playing the latest tracks from a range of genres, including hip hop, R&B, dance, and urban.
  • Access: Audiences can listen through DAB digital radio, online streaming, and the KISS Kube app.

KISSTORY:

  • Content: Dedicated to classic hits from the 90s and 00s, featuring throwback tracks and nostalgic music.
  • Access: Available on DAB digital radio, online streaming, and the KISS Kube app.

5. Audience Engagement with KISS Radio Brand

Audiences can engage with the KISS radio brand through multiple channels:

  • Social Media: Interaction on platforms like Twitter, Instagram, and Facebook.
  • Contests and Promotions: Participation in on-air and online contests.
  • Events and Live Shows: Attending KISS-branded events and live performances.
  • Feedback and Requests: Sending song requests and feedback through the website and social media.
  • Podcasts and On-Demand Content: Listening to and sharing podcasts and clips from shows.

6. Listener Engagement with the KISS Breakfast Show

Active Engagement: Listeners to the KISS Breakfast show can be considered active as they participate in interactive segments, contests, and discussions. They often engage with hosts Jordan and Perri through social media, texts, and calls, making them an integral part of the show's dynamic.

Passive Engagement: On the other hand, some listeners might be passive, tuning in primarily for background entertainment while getting ready for the day, commuting, or working, without actively participating in interactions.


7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Using Blumler and Katz's Uses and Gratifications theory:

  • Entertainment: The show offers humor, music, and lively banter, providing enjoyment and a pleasant start to the day.
  • Social Interaction: Through discussions and interactive segments, listeners feel a sense of connection and community.
  • Personal Identity: Listeners relate to the hosts and the music, seeing their preferences and lifestyle reflected in the show.
  • Information: The show provides news, updates on celebrities, and music industry insights, keeping listeners informed.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Since the 1960s, music and radio consumption have shifted dramatically:

  • From AM/FM to Digital: The transition from traditional AM/FM radio to digital and streaming services.
  • On-Demand Culture: The rise of on-demand music platforms like Spotify and Apple Music.
  • Mobile Accessibility: The ability to listen to music and radio on mobile devices anywhere and anytime.
  • Interactivity: Increased audience participation through social media and interactive digital platforms.
  • Personalization: Algorithms and playlists tailored to individual preferences.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

The KISS FM Breakfast show contrasts with Tony Blackburn's 1967 Radio 1 Breakfast show in several ways:

  • Content: KISS FM focuses on current hits and interactive segments, whereas Blackburn's show was more structured around specific time slots and a mix of music and talk.
  • Technology: KISS FM utilizes digital media, social media, and streaming, while Blackburn's show was limited to AM/FM broadcasting.
  • Audience Engagement: Modern shows like KISS FM encourage real-time interaction through digital platforms, unlike the one-way communication prevalent in the 1960s.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

1. KISS FM's Mission

KISS FM's mission is to provide entertainment through engaging and dynamic music content that resonates with its audience. The station aims to connect listeners with the latest hits, popular music, and vibrant personalities, creating an immersive and interactive experience that keeps them tuned in and involved.

2. Target Audience for KISS FM

Key Statistics from the Media Pack:

  • Age Range: Primarily targets listeners aged 15-34.
  • Gender Split: Roughly 50/50 male and female.
  • Reach: Over 5.2 million listeners each week.

Psychographic Groups:

  • Trendsetters: Individuals who are up-to-date with the latest music trends and enjoy discovering new artists and tracks.
  • Social Seekers: Listeners who use music as a means to connect with friends and social groups, enjoying shared listening experiences.
  • Fun-Seekers: People looking for entertainment and enjoyment through lively and upbeat content.
  • Tech-Savvy Individuals: Young listeners who engage with digital platforms and appreciate the integration of music with modern technology.

3. KISS Network's Use of Digital Media and Technology

KISS leverages digital media and technology to reach its audience through various platforms. This includes live streaming through their website and app, social media interactions, and on-demand content. They also use podcasts and digital radio services like DAB (Digital Audio Broadcasting) to ensure their content is accessible anywhere and anytime.

4. Content and Access for KISS Fresh and KISSTORY

KISS Fresh:

  • Content: Focuses on new and emerging music, playing the latest tracks from a range of genres, including hip hop, R&B, dance, and urban.
  • Access: Audiences can listen through DAB digital radio, online streaming, and the KISS Kube app.

KISSTORY:

  • Content: Dedicated to classic hits from the 90s and 00s, featuring throwback tracks and nostalgic music.
  • Access: Available on DAB digital radio, online streaming, and the KISS Kube app.

5. Audience Engagement with KISS Radio Brand

Audiences can engage with the KISS radio brand through multiple channels:

  • Social Media: Interaction on platforms like Twitter, Instagram, and Facebook.
  • Contests and Promotions: Participation in on-air and online contests.
  • Events and Live Shows: Attending KISS-branded events and live performances.
  • Feedback and Requests: Sending song requests and feedback through the website and social media.
  • Podcasts and On-Demand Content: Listening to and sharing podcasts and clips from shows.

6. Listener Engagement with the KISS Breakfast Show

Active Engagement: Listeners to the KISS Breakfast show can be considered active as they participate in interactive segments, contests, and discussions. They often engage with hosts Jordan and Perri through social media, texts, and calls, making them an integral part of the show's dynamic.

Passive Engagement: On the other hand, some listeners might be passive, tuning in primarily for background entertainment while getting ready for the day, commuting, or working, without actively participating in interactions.

7. Audience Pleasures Offered by the KISS FM Breakfast Show

Using Blumler and Katz's Uses and Gratifications theory:

  • Entertainment: The show offers humor, music, and lively banter, providing enjoyment and a pleasant start to the day.
  • Social Interaction: Through discussions and interactive segments, listeners feel a sense of connection and community.
  • Personal Identity: Listeners relate to the hosts and the music, seeing their preferences and lifestyle reflected in the show.
  • Information: The show provides news, updates on celebrities, and music industry insights, keeping listeners informed.

8. Changes in Music and Radio Listening Since the 1960s

Since the 1960s, music and radio consumption have shifted dramatically:

  • From AM/FM to Digital: The transition from traditional AM/FM radio to digital and streaming services.
  • On-Demand Culture: The rise of on-demand music platforms like Spotify and Apple Music.
  • Mobile Accessibility: The ability to listen to music and radio on mobile devices anywhere and anytime.
  • Interactivity: Increased audience participation through social media and interactive digital platforms.
  • Personalization: Algorithms and playlists tailored to individual preferences.

9. Contrast with Tony Blackburn's 1967 Radio 1 Breakfast Show

The KISS FM Breakfast show contrasts with Tony Blackburn's 1967 Radio 1 Breakfast show in several ways:

  • Content: KISS FM focuses on current hits and interactive segments, whereas Blackburn's show was more structured around specific time slots and a mix of music and talk.
  • Technology: KISS FM utilizes digital media, social media, and streaming, while Blackburn's show was limited to AM/FM broadcasting.
  • Audience Engagement: Modern shows like KISS FM encourage real-time interaction through digital platforms, unlike the one-way communication prevalent in the 1960s.

10 Preferred and Oppositional Readings of the KISS FM Breakfast Show

Preferred Reading: Fans love the KISS FM Breakfast show for its energetic hosts, relevant music selection, and interactive segments that make them feel connected and entertained. The show’s ability to adapt to current trends and engage with listeners through various digital platforms adds to its appeal.

Oppositional Reading: Critics might argue that the show is too focused on commercialism, with repetitive content and an overemphasis on trending topics. Some might find the hosts' style unappealing or the music selection not to their taste, preferring more traditional or diverse programming.

Using Stuart Hall's Reception Theory, the preferred reading sees the show as fun and engaging, while the oppositional reading views it as superficial and commercialized.



Industry

1) When did KISS FM first launch and what type of station was it then? 
KISS FM first launched on October 7, 1985. It began as a pirate radio station in London, focusing on dance music and catering to a young, urban audience. The station played genres such as soul, funk, hip hop, and house music, which were underrepresented on mainstream radio at the time.

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

Types of Media:

  • Radio Stations: KISS FM, Absolute Radio, Magic, and Hits Radio.
  • Magazines: Grazia, Heat, Empire, and Closer.
  • Digital Platforms: Planet Radio, Box Plus Network, and Bauer Adventure.
  • Television Channels: Box TV.
  • Events and Experiences: Bauer Academy, live events, and award shows.

Recognised Brands:

  • Radio: KISS FM, Absolute Radio, Magic.
  • Magazines: Grazia, Heat, Empire.
  • Digital Platforms: Box Plus Network.

3) How does KISS FM make money?

KISS FM generates revenue through several streams:

  • Advertising: Selling air time to advertisers, including commercials and sponsored segments.
  • Sponsorships: Partnering with brands for show sponsorships, events, and promotions.
  • Events: Hosting live events, concerts, and festivals that generate ticket sales and sponsorship revenue.
  • Digital Advertising: Ads on their website, app, and social media platforms.
  • Merchandising: Selling branded merchandise.
 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
As of the latest data, the KISS Breakfast show has approximately 2 million listeners. This number has fluctuated in recent years, with a general trend towards maintaining a strong audience base but facing challenges from competition and changing listener habits influenced by digital streaming and on-demand content consumption.

5) How is KISS FM regulated and what can happen if they break the rules?

KISS FM is regulated by Ofcom (the Office of Communications), the UK’s communications regulator. Ofcom ensures that KISS FM adheres to broadcasting standards, which include:

  • Content Regulations: Ensuring appropriate content, particularly concerning language, decency, and balance.
  • Advertising Standards: Compliance with rules about the nature and scheduling of advertisements.
  • Public Complaints: Addressing complaints from the public about content or practices.

Consequences of Breaking Rules:

  • Fines: Financial penalties can be imposed for serious breaches.
  • License Revocation: In extreme cases, Ofcom can revoke the station’s broadcasting license.
  • Public Apologies: The station may be required to issue public apologies or corrections.
  • Regulatory Sanctions: Other sanctions might include stricter oversight and specific orders to change practices or content.

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