Tatler: case study blog tasks

 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor presents Tatler as a magazine for rich people who love shopping for expensive clothing.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

These demographic details suggest that the average Tatler reader is a female with an income over £200,000 per year that is 30 to 40 years old.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers buy fashion products after seeing them in after they see it in a magazine and in total they have spent £843,000,000 per year. 

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

Special editions of Tatler include travel,wedding,surgery,spa,jewellery and school guides this suggest that there readers look in there magazines for advice and ideas.


Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

Adjectives such as 'posh' and 'new' appeal to a mainstream audience.

2) How do the cover lines appeal to the Tatler target audience?

It is a more modern font which catches the readers eye more then a old traditional font and makes it more common for younger generations and makes it easier to read.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The denotations connote that if you buy the same cloths as her and wear the same make-up you will look as beautiful as a celebrity like the one on the front cover.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The centre of the image is designed to create interest in the magazine by the ball gown the model is wearing which would attract many royalty, wealthy ,glamorous people and they back round to show the freshly cut bushes to show wealth and elegance.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Boris Johnson and his brother are mentioned and so is Emma Waymouth who is the new marchioness of bath. Tatler would put these celebrities on the cover to attract their target audience which is British and global upper class and upper-middle class

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover line suggest that rich people live a posh life and only wear expensive clothes and jewellery and that they are only allowed to do this

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

4) Are there any stereotypes being reinforced or subverted? How? Why?

Stereotypes being reinforced are those such as rich people only get expensive brands and that they always have parties this is being reinforced so that rich people think they need to act like so to know how to act like this they read tatler

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

This magazine represents the perfect rich white British lifestyle and that everyone should be like this and if now your not normal.

3) What audience groups might be offended or insulted by the front cover of Tatler?

Low class/working class as it start of by showing us gorgeous rich women in a beautiful expensive dress so they may feel offended as to why they start it like that and not with something normal and how they don't want us to get it as we don't relate to it

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

pretty women in rich areas with expensive jewellery and they have to be someone important or else they wont be there and it has to be a pretty picture taken at an angle and the right lighting not like paparazzi shots from out of no where.