media year1

  1)   Radio: Launch of BBC Radio 1 CSP 2)   Radio: KISS FM Breakfast show CSP

Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1)  What is KISS FM's mission? KISS FM's mission is to provide entertainment through engaging and dynamic music content that resonates with its audience. The station aims to connect listeners with the latest hits, popular music, and vibrant personalities, creating an immersive and interactive experience that keeps them tuned in and involved. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Key Statistics from the Media Pack: Age Range: Primarily targets listeners aged 15-34. Gender Split: Roughly 50/50 male and female. Reach: Over 5.2 million listeners each week. Psychographic Groups: Trendsetters:

  1)   Television: Introduction to TV drama 2)   Doctor Who: Language and Representation 3)  Doctor Who: Audience and Industries 4)  His Dark Materials: Language and Representation 5)  His Dark Materials: Audience and Industries 6)  Industry contexts: the BBC and public service broadcasting

  1) What is the BBC's mission statement? The BBC's mission statement is: "To inform, educate and entertain." This mission underpins all of the BBC's activities and is central to its role as a public service broadcaster. 2) How is the BBC funded? The BBC is funded primarily through the television license fee paid by UK households. This fee is mandatory for anyone who watches live TV broadcasts or uses the BBC’s on-demand services. Additional revenue comes from the BBC's commercial activities, such as BBC Studios, international program sales, and merchandising. 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). To meet its public service broadcasting responsibilities, the BBC must: Provide impartial news and information: This ensures citizens are informed about current events and issues. Support learning for all ages: Through educational content and resources, the BBC promotes l

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? Before 1967, the BBC offered three main radio stations: Home Service: Focused on news, drama, talks, and some music. Light Programme: Aimed at a general audience with light entertainment, including comedy, drama, and popular music. Third Programme: Focused on high culture, including classical music, serious drama, and discussions. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? In September 1967, the BBC reorganised its radio services and launched four new stations: Radio 1: Aimed at a young audience, featuring popular music. Radio 2: Continuation of the Light Programme, offering easy listening, light entertainment, and popular music. Radio 3: Replaced the Third Programme, focusing on classical music, arts, and culture. Radio 4: Took over from the Home Service, providing news, drama, and spoken word content. 3) What was pirate radio