Radio: Final index

 1) Radio: Launch of BBC Radio 1 CSP

Comments

Post a Comment

Popular posts from this blog

Audience Effects Theory

  1) Write a definition of a   passive  audience:  An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging . 2)  Write a definition of an  active  audience:  Active is  when an audience is engaging, interpreting, and responding to media messages and are able to question the message .  3) Write a definition of the  hypodermic needle  theory:  The Hypodermic Needle theory is  a linear  communication theory  which suggests that a media message is injected directly into the brain of a passive, homogeneous audience .  4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It...
Read more

Advertising & Marketing: Final index

1)  Advertising and Marketing: Key convention 2)  Gender stereotypes in advertising   3)  January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign  
Read more

Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video? The most general codes and conventions within music videos include: The style (performance, concept, narrative) The camera. The editing techniques (transitions, fast, slow) 2) What is intertextuality? Media intertextuality, by definition, seeks and theorises links and connections between media texts and textualised social life while global media discourse analysis shows how the globalised political economy of late capitalism influences the content and format of a wide range of media products. 3) When did music videos first become a major part of the music industry? By the late 1980s, 97% of songs on the Billboard music chart had accompanying videos and the US record industry alone was spending upwards of $150 million per year on their production. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? First, let's go back to where it all st...
Read more