Paper 1 assessment: Learner Response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

1)Typography

• Upper case and bold – connotations of the important, powerful message of the

image and copy.

• The white text against a black background and the darkness of the image makes the

writing stand out and anchor the message of the text about training being important.

2)Non-verbal codes

• Athletic body connotes that the subject is in condition and well prepared for the

‘battle’.

• No direct address but the subject’s eyes are focused on pushing the heavy tyre

(physical exertion) which connotes determination and power in the face of adversity.

This is reinforced by his facial expression which has his mouth open in a roar which

connotes supremacy and effort.

• Dress code has connotations of strength since the trainers are engaged in the

activity and the clothes are functional and appropriate for task so they connote

success and durability. The make-up shows sweat and dirt which has connotations

of being ready for action and taking part / effort.

• Body stance / position connotes that the subject is ready to face and overcome any

opponent.

• The brand name ‘Under armour’ has connotations of battle and war being connected

to sport.

3)Colour Palette

• Darkness has connotations of dangers to be faced and makes it more dramatic

• The use of the spotlight (through the flood lit logos) links to sports matches and

connotes drama / excitement but also shines on the main image connoting his

power.

• The smoke special effect adds to the drama of the situation and the idea of dangers

to be overcome.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

The clear function of the narrative: to persuade people of the superior quality and

sophistication of the Galaxy product.

 The structure of the narrative: it follows a linear structure and features versions of

iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a

lookalike for Gregory Peck) associated with sophistication and desirability.

 Character types can be seen as outdated stereotypes of masculinity and femininity

(‘damsel in distress’ scenario) with Audrey Hepburn cast as the ‘heroine’ character

type (Propp) with the male chauffeur coming to her aid as the ‘Hero’ archetype and

rescuing her. However, another interpretation would see Hepburn as the ‘Hero’ of

the narrative, taking matters into her own hands and forcing the driver of the car into

the ‘Helper/Donor’ position, enabling her to complete her quest.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

• Serif font for title connotes formality, high class and how well

established the magazine is (Britain’s oldest magazine).

• Use of green colour scheme (fresh and new) with white text (style,

class, sophistication).

• Recent cultural events referenced in cover lines – ‘See EU later’

references Brexit while ‘Love in the time of Corona’ reflects Covid

pandemic. Suggests that wealthy British people want to know the

latest news and current affairs.

• ‘Blond Ambition’ shows link to Prime Minister Boris Johnson

(interview with his brother). Reflects Tatler’s focus on power and

influence in Britain. This is also seen in cover line ‘Inside the new

British establishment’.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

• Section of the Marvel website with gallery, story synopsis, character posters and

opportunities to buy or stream the movie.

• Social media profiles on TikTok, Instagram, Twitter and Facebook. Social media and

YouTube advertising was also heavily used by Marvel to promote the film including

using tweets from audience members on massive billboards.

• Marketing Black Widow was a challenge due to the Covid pandemic and it therefore

did not make as much money at the box office as other Marvel films despite this

marketing and promotion.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

1) time management 

2) revising CSP's

3) answer the question exactly how it wants me to